1.5 Billion People Use Whatsapp Monthly

-



Facebook’s $19 billion acquisition of WhatsApp sounds smarter and smarter.
CEO Mark Zuckerberg announced on the Q4 2017 earnings call yesterday that WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day.
That’s compared to 1.3 billion monthly users and 1 billion daily active users in July.
The massive growth makes Facebook’s choice to pay more than $19 billion to acquire WhatsApp look prescient. At the time in 2014, WhatsApp had just 450 million monthly active users and 315 million daily active users.
In a slight to Snapchat, Zuckerberg also noted that Instagram and WhatsApp are the No. 1 and No. 2 most popular Story-sharing products, referring to those apps’ clones of Snapchat Stories. Each now each has 300 million daily active users, compared to 178 million on Snapchat as a whole. He also mentions that Facebook’s research suggests that across apps, total social media posting to Stories will soon exceed that of feed posting.
People thought Facebook was crazy to pay such a high price. But messaging is the most critical and time-consuming activity on mobile. And if Facebook didn’t buy WhatsApp, Google probably would have, and messaging would be a two-horse race. Instead, Facebook is massively dominant everywhere but China, between the 1.3 billion-user Messenger and 1.5 billion-user WhatsApp.
Now Facebook is finally getting serious about monetizing WhatsApp with the recent launch of the WhatsApp for Business app. Facebook plans to charge business owners for additional commerce, customer service or broadcasting tools. And with such a massive audience, merchants will be clamoring for them.
Source: TechCrunch

Comments

Post a Comment

Popular posts from this blog

Meet Prinx;Music Producer Cum Dj Extraordinaire Putting Ghana On The Map

-
Image
Born Prince Darko Acheampong , Prinx keeps putting Ghana on the map with the deep expertise in his area of endeavour taking China by storm. He is a DJ cum Producer cum Sound engineer cum Entrepreneur( he has his own studio where the magic happens). He has to his name works such as producer of no money no party ft. Akiyana and lowkey ft Andre Ubong. During this short span , he has won accolades like best club Dj in Chengdu, China where he’s also a DJ/ Music Director at Orangutan hookah and cocktail. He can be contacted on the various social media handles: -Facebook: Prinx Skeley -Instagram: @prinx_skeley
Read more

Ghana Music Awards Open Nominations For 2018 Edition

-
Image
The Ghana Music Awards is unarguably the biggest awards show in the country and before the main show happens later in the year,the award organisers are calling for entries for nominations.Below is the statement released by the organisers; Charterhouse Productions Limited, organizers of the annual Vodafone Ghana Music Awards Festival hereby announces to musicians, music industry practitioners and members of the general public that nominations for the 19th edition of the Vodafone Ghana Music Awards has officially opened. The Vodafone Ghana Music Awards is the biggest event on the Ghanaian Entertainment Calendar which aims among other things, to recognize and celebrate the hard work and dedication of the various players in Ghana’s music industry through the nations most coveted awards scheme. All interested stakeholders are by this release encouraged to pick up nomination forms from the offices of Charterhouse Productions Limited, partner radio and TV stations or download from...
Read more

What’s In A Birthday?

-
Image
What at all is in a birthday ? The Oxford dictionary defines a birthday as the day in each year which is the same date as the one on which you were born. Very simple yet very deep as your birthday gives you a chance to take proper stock of your life to see the progress you’ve made from the last time anybody wished you a happy birthday. Birth itself is a window of opportunity to “right” the wrongs of your forefathers,to fulfill your unique mission and the calling on your life. It is really the time to assess the disparity between where you should have been and where you are now. I dare say,your birthday should be the time resolutions should be made and tracked to see the level of success by the next birthday. Because time itself is like a spiral, something special happens on your birthday each year: The same energy that God invested in you at birth is present once again. It is our duty to be receptive to that force. How do we do so? By committing to a life g...
Read more