GeoPoll TV And Radio Audience Statistics In Ghana For Third Quarter(Q3),2016

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 If you are a lover of Ghanaian radio and tv,then this is something you should be interested in to know how well your favourite radio or TV station is fairing in terms of listernership or viewership respectively.
 A survey conducted by GeoPoll, the world’s largest mobile survey platform, with a network of 200 million users in Africa and Asia has released the TV and Radio Audience statistics in Ghana for the third quarter.
Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Ghana for Q3 2016. They examined both ratings and market share of the top stations in Ghana. The chart below shows the average ratings for the top 10 stations during the peak hours, from 19:00 GMT to 22:00 GMT.






UTV, Adom TV, and TV3 continue to compete for ratings from 7 to 8pm. UTV continues to own the highest ratings from 8 to 9pm. From 9-10pm, UTV maintains the top spot, averaging a 4.67 rating. The highest average rating during primetime is on UTV between 8:30-9pm with a rating of 5.73. Adom TV has improved in its primetime ratings compared to Q2, now averaging in the second position ahead of TV3, but still behind UTV. TV3 still captures the highest rating from 7 to 7:30pm.
GeoPoll also examined average share across the entire day during Q3 2016.
UTV lead the way averaging 19.9% of viewers, followed by Adom TV at 16.7% and TV3 in third with 15.2%.




                     

The graph above shows that Adom FM and Peace FM continue to lead in ratings at the national level. Citi FM is consistently third, followed by Joy FM which averages fourth. Peace FM achieves its highest rating between 6-8 AM with an average rating of 3.36 nationally.
GeoPoll also examined average share for Q3 2016:
Peace FM moved into the top spot, averaging 9.2% of all listeners, followed closely by Adom FM with 8.8%. Citi FM captured 4.7% average share, and Joy FM achieved 4.1%. The high share % for other stations outside the top 10 indicates the large number of radio stations in Ghana, which broadcast across the country at a regional level.


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